Principal Design Researcher

Lead customer research to shape the future of The Trade Desk's advertising platform, focusing on user journeys, core use cases, and emerging AI technologies. This hands-on leadership role involves translating customer needs into product vision and collaborating with cross-functional teams to drive evidence-based decision-making.

• Lead research for next-generation product vision across customer journeys, core use cases, and AI
• Translate complex problems into clear research questions and actionable insights
• Develop and maintain customer stories to ground product and design decisions
• Conduct rigorous end-to-end research from generative discovery to evaluative testing
• Partner with Product, Engineering, and UX leadership to integrate customer evidence
• Strengthen research practices and mentor other team members