Founding Senior Brand Designer

Serval is seeking a Founding Senior Brand Designer to define and execute the visual identity of their AI-native automation platform. This role involves conceptualizing and creating design assets across all touchpoints, evolving the brand system, and translating complex AI workflows into clear and compelling visual communication. The position offers high creative autonomy and the opportunity to shape a category-defining brand from its inception.

• Define and execute the visual voice of an AI-native automation platform
• Concept and create creative work across campaigns, web, product marketing, social, and motion
• Evolve and own the brand system, including typography, color, and illustration
• Translate complex AI workflows into clear and memorable design
• Partner with marketing, product, engineering, and leadership
• Experiment with AI tools to expand visual design possibilities