About this role
As a Consumer Data Platform Analyst, you will be a key subject matter expert responsible for translating marketing needs into actionable audience segments within our Customer Data Platform (CDP). This role is crucial for unifying consumer data and enabling real-time personalization across our digital platforms, directly supporting our vision of deeply understanding every golfer. You will ensure data quality, governance, and continuous optimization, transforming our CDP into a powerful engine for personalized customer experiences.
What we are looking for 6
- Hands-on experience with Twilio Segment or similar CDP
- Translate marketing requirements into audience definitions and segmentation logic
- Design, build, and maintain identity-aware audiences for personalization
- Partner with Marketing, Data, and Engineering teams
- Validate, monitor, and troubleshoot data ingestion pipelines
- Ensure high standards of data quality, integrity, and platform governance