Sr.Digital Analyst II

BambooHR is seeking a Senior Digital Analyst II to optimize the digital customer journey across their website and marketing funnel. This role involves partnering with various teams to deliver strategic insights, improve measurement, and support data-driven decisions. The ideal candidate will analyze customer behavior, support experimentation, and evaluate the impact of AI trends on digital experiences.

• Lead analysis of digital customer journeys to identify optimization opportunities
• Partner cross-functionally to define KPIs and measurement strategies
• Support and evolve first-party data strategies and digital measurement frameworks
• Deliver strategic insights and recommendations on website performance
• Support experimentation and testing initiatives
• Define measurement approaches for AI-driven search behavior