Senior Analyst, Data Analytics

Salesforce is seeking a Senior Data Analytics Analyst to join their Global Marketing Analytics and Campaigns team in Mexico City. This role focuses on transforming complex marketing data into actionable insights, developing reporting frameworks, and ensuring data accuracy. You will be instrumental in defining key metrics, supporting the marketing measurement strategy, and enabling marketing teams to leverage data products effectively, including laying foundations for AI-driven marketing.

• Transform complex marketing data into actionable insights
• Develop and govern custom reporting frameworks
• Define key metrics (KPIs) and support measurement strategy
• Serve as subject matter expert for data products (dbt, Snowflake, Tableau)
• Enable and train marketing teams on data products
• Lay data foundations for AI-first marketing