Senior Marketing Insights Analyst

Fivetran is seeking a Senior Marketing Insights Analyst to join their marketing team in Denver. This role will focus on analyzing B2B marketing strategy and performance, providing insights to leadership on pipeline drivers, investment effectiveness, and future spend decisions. You will own the reporting layer of the marketing measurement framework, translate attribution methodologies into actionable insights, and partner with various marketing teams to bring financial discipline to program evaluation and experimentation.

• Own the reporting layer of the marketing measurement framework
• Translate attribution methodology into clear, decision-ready insights
• Prepare weekly business review materials for VP+ stakeholders
• Build reporting connecting spend, pipeline, and ROI across channels
• Diagnose why performance trends occur and recommend investment adjustments
• Partner across demand generation, field marketing, product marketing, and digital