Marketing Data Scientist

HP is seeking a Marketing Data Scientist to join their Advanced Analytics group in Bengaluru. You will leverage your data science expertise to solve marketing analytics challenges, focusing on model development and optimization for marketing attribution and mix modeling. This role involves building statistical models, developing applications, and presenting insights to senior leadership.

• Apply advanced data science skills to marketing analytics problems
• Develop statistical models for marketing impact evaluation
• Experience with R and Python for data manipulation and modeling
• Familiarity with web application frameworks like Shiny, Flask, or React
• Present data insights and solutions to senior leadership
• Collaborate with project teams and lead complex projects