Lead Analyst, Ad Forecasting & Inventory Yield

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About The Role We’re seeking a Lead Analyst, Ads Forecasting & Inventory Yield to serve as a strategic individual contributor and functional expert on our team of forecasting and yield specialists working to maximize profitable ad revenue across Roku’s AVOD ecosystem. This role combines deep analytical expertise, cross-functional leadership, and hands-on execution to influence business strategy, drive forecast accuracy, optimize inventory monetization, and mentor team members. The ideal candidate brings top-tier quantitative skills, mastery of large-scale advertising data, the ability to manage upward to senior leadership, and demonstrated experience leveraging AI and automation to accelerate analytical workflows at scale. This position reports to the Sr. Manager, Ad Forecasting & Inventory Yield, within Revenue Operations. Based in our New York office. This position is a hybrid role, Monday – Thursday in office with the option to work from home on Friday. This position is based in Santa Monica, CA. For Santa Monica - The estimated annual salary for this position is between $150,000 - $170,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing • Serve as the primary DRI for end-to-end forecast reporting (demand, supply, yield), driving strategic insights into revenue, gross profit, sell-through, fill rate, and other key KPIs across the Roku ads ecosystem • Own global demand forecasts and in-quarter revenue pacing views; architect tools for scenario analysis, what-if modeling, and performance-versus-plan tracking that inform executive decision-making • Build and maintain analytical frameworks that measure forecast performance, identify gaps, quantify risks and opportunities, and directly influence roadmaps and business strategy • Lead recurring cross-functional meetings and forums with Revenue Operations, Finance, and Product leadership — translating forecast and inventory insights into pricing, packaging, and yield strategies • Proactively identify, develop, and execute recommendations to improve monetization and gross profitability • Standardize, centralize, and define new metrics that give RevOps and executive leadership clear views into business health from an inventory, yield, and product perspective • Own the roadmap for the team’s scalable dashboard suite, including enhancements, tech debt reduction, and automation priorities; delegate and oversee execution across junior resources • Serve as the primary stakeholder (DRI) on specific ad products and systems related to monetization, yield optimization, and operational efficiency • Collaborate with Business Automation, Data Engineering, and Product teams to ensure reporting requirements are represented in data models and pipelines; initiate cross-functional projects where gaps exist • Independently lead large-scale presentations to senior leadership, connecting analytical insights to broader business strategy and outcomes • Deliver ad hoc analysis and strategic insights as Roku explores new ad units, formats, packaging, and business development initiatives We’re excited it you have Experience • 7–10+ years in digital advertising, streaming/CTV, or related fields in an inventory, yield, revenue operations, forecasting, or business analytics role • Experience partnering with and presenting to Directors, VPs, and executive stakeholders in a high-growth media/tech or streaming environment strongly preferred • Proven track record leading complex, cross-functional projects end-to-end — from problem definition through implementation, change management, and impact measurement — with minimal oversight • Demonstrated experience mentoring or informally leading junior analysts and delegating workstreams effectively • Domain & Technical Skills • Top-tier technical repertoire: SQL, data visualization, Excel modeling, and executive-ready presentation — recognized as a functional expert across the organization • Strong knowledge of digital ad serving tools, industry metrics, and terminology; programmatic buying/selling and auction dynamics experience is a plus • Solid understanding of yield and monetization strategy (floor pricing, packaging, auction dynamics, supply/demand balancing) with the ability to influence product roadmaps • Highly proficient in Excel (advanced formulas, modeling, scenario analysis) and PowerPoint for executive-ready storytelling • Experience with BI tools (Looker, Tableau, or similar) for dashboard development, self-service analytics, and automation Soft Skills • Executive-style communication — clear, concise, solution-oriented; able to independently present complex topics to Directors and Executives with confidence • Strong project management and detail orientation; manages multiple large-scale initiatives with minimal oversight, informing and updating leadership proactively • Works autonomously with full command of the business; builds consensus and alignment across stakeholders before executing • Serves as an organization-wide ‘Go To’ for a specific skillset or body of knowledge • Characteristics of Success at Roku • Self-motivated — drives work forward without waiting for direction; pushes large-scale initiatives independently • Positive & collaborative — builds strong, strategic cross-functional relationships • Non-political — focused on what’s best for the business • Results-oriented — bias toward action and measurable impact; influences outcomes and strategy • Practical — balances rigor with speed • Hands-on — dives into details while thinking strategically; elevates the team If you thrive at the intersection of analytics, forecasting, and business strategy — and you’re ready to serve as a strategic leader to shape how Roku manages and monetizes ad inventory at scale — we’d love to hear from you. #LI-SR3 What's Roku's approach to hybrid working? Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance. What are some of the benefits? Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com. What should I know about Roku's culture? Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.  We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.  To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. 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