Senior Data Scientist

Mastercard is seeking a Senior Data Scientist to design, develop, and deploy machine learning models for ad targeting, ranking, and bidding optimization. This role will advance the company's commerce media and AdTech capabilities through data-driven personalization, measurement, and optimization solutions. The position requires experience in data science, machine learning, and digital advertising, with proficiency in Python and cloud platforms.

• Design, build, and deploy ML models for ad targeting, ranking, and bidding optimization
• Develop and scale personalization and recommendation systems
• Lead design of incrementality testing frameworks and lift measurement
• Build and enhance attribution models across channels and devices
• Optimize ML models for accuracy, performance, latency, and scalability
• Leverage cloud platforms like AWS, Azure, or GCP