About this role

Humana is seeking a Lead Data Analyst to drive audience segmentation strategies and data analysis for marketing campaigns. This role involves developing and optimizing audience segments using Adobe Experience Platform, designing scalable processes, and serving as a strategic consultant to marketing partners. The ideal candidate will have strong SQL skills and experience in data-driven marketing.

What we are looking for

6

Own development, management, and optimization of audience segments using Adobe Experience Platform
Design and implement scalable processes for audience development and marketing automation
Lead platform configuration and integration efforts
Serve as a strategic consultant to marketing partners on database marketing capabilities
Collaborate with IT and business stakeholders on campaign data acquisition and testing
Oversee transition of campaigns from legacy platforms to Adobe Experience Platform

Skills mentioned

1

SQL

Work authorization

No visa sponsorship is available.