Specialized Analytics Lead Analyst

Citi seeks a Specialized Analytics Lead Analyst in Irving, TX to apply expertise in business and data analytics to U.S. consumer banking products. You will develop segmentation, targeting, and predictive models, and leverage experimentation to optimize marketing effectiveness and P&L. This role involves translating complex insights into data-driven solutions and collaborating with cross-functional teams.

• Analyze U.S. consumer banking data for segmentation, targeting, and predictive models
• Develop and optimize customer acquisition, engagement, and portfolio growth strategies
• Utilize omnichannel decisioning frameworks and real-time triggers
• Apply experimentation and test-and-learn methodologies for performance measurement
• Translate complex analytical insights into scalable strategies
• Collaborate with stakeholders to deploy data-driven solutions