Data Scientist II

TD Bank is seeking a Data Scientist II to join their Marketing Analytics team in Toronto. This role focuses on leveraging data science and analytics to understand customer experience, optimize marketing channels, and drive personalization strategies. You will collaborate with various teams to deliver insights and improve campaign effectiveness.

• Apply marketing analytics techniques like MTA, MMM, and Causal Inference
• Translate business objectives into analytical tests and data-driven decisions
• Provide value-added insights on website personalization
• Improve campaign design and delivery using analytical tools
• Manage project timelines and provide analytical guidance to stakeholders
• Utilize customer data from internal data warehouses and various analytics platforms