Senior Data Scientist, CRM & Personalization

Realtor.com is seeking a Senior Data Scientist to drive data-informed CRM marketing strategies for their Seller and Owner verticals. This role involves leveraging advanced analytics to understand customer behavior, optimize marketing campaigns, personalize customer experiences, and enhance lead generation to increase engagement and revenue. The ideal candidate will have a strong analytical background and a passion for solving complex business challenges.

• Develop and implement data-driven CRM marketing strategies
• Map and analyze customer journeys for optimization
• Build sophisticated segmentation models
• Design and execute personalized communication strategies
• Establish KPIs and develop analytical frameworks to measure campaign effectiveness
• Conduct in-depth analysis of consumer data to identify trends and opportunities