Marketing Analytics & Data Science Senor Lead

Kyndryl is seeking a Senior Lead for Marketing Analytics and Data Science to enhance marketing measurement, audience intelligence, and predictive analytics. This role will be the analytical backbone for marketing strategy, focusing on understanding buyer behavior, optimizing investments, and driving revenue growth through advanced analytics and data-driven recommendations.

• Lead marketing measurement frameworks and attribution methodologies
• Develop and evaluate multi-touch attribution approaches
• Design and develop predictive models for marketing effectiveness
• Apply statistical techniques, machine learning, and AI
• Develop audience segmentation frameworks
• Serve as subject matter expert on advanced analytics and data science