Marketing Analytics Senior Lead, Lifecycle

Faire is seeking a Marketing Analytics Senior Lead to own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing. This individual contributor role sits at the intersection of Marketing, Product, Data Science, and Finance, influencing investment decisions and driving sustainable growth through owned channels via experimentation and attribution.

• Own end-to-end measurement framework for Lifecycle & CRM marketing globally
• Act as primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership
• Define and evolve north-star KPIs and success metrics for lifecycle marketing
• Set the standard for experimentation strategy within Lifecycle/CRM
• Be the subject-matter expert on marketing attribution for owned channels
• Surface proactive insights and distill complex analyses into crisp narratives