About this role

Citi is seeking a Business Analytics Analyst to support analytical functions within Customer Lifecycle, Marketing Analytics, and Retention strategies. This role involves researching and interpreting data to identify problem statements, formulate recommendations, and support strategic decision-making. You will translate data into customer insights to drive targeting, acquisition, segmentation, and retention strategies.

What we are looking for

6

Gather operational data to examine past business performance
Identify data patterns and trends to enhance decision-making
Recommend actions for future developments and strategic opportunities
Translate data into customer behavioral insights
Communicate findings clearly to business partners and senior leaders
Improve processes by evaluating new data sources and tools

Skills mentioned

1

SQL