Senior Manager, Insights and Analytics

Zeta Global is seeking a Senior Manager, Data Science & Analytics to develop and implement marketing analytics strategies for clients. This individual contributor role focuses on driving optimal client performance in customer acquisition through data-driven insights and persuasive communication. You will collaborate with various internal teams and leverage advanced analytics to quantify marketing impact and ROI.

• Define and drive analytics vision aligned to client engagement and media performance
• Champion a data-driven culture and embed analytics into strategic planning
• Translate data into actionable insights and craft compelling narratives
• Establish and maintain robust, statistically valid testing frameworks
• Utilize advanced analytics to quantify marketing impact and ROI
• Leverage predictive and prescriptive analytics to identify trends and opportunities