About this role
As a Data Analyst at Springer Nature, you will partner with the China Marketing team to drive business outcomes through data-driven insights. You will translate complex data into actionable recommendations, shaping measurement strategies and maximizing marketing impact. This role blends hands-on analysis with consulting to empower evidence-based decision-making.
What we are looking for 6
- Partner with local marketing stakeholders to define and adapt KPI frameworks
- Analyze large, complex datasets using SQL and Python/R on cloud platforms
- Apply statistical methods and modeling for marketing optimization
- Develop compelling dashboards and reports for data-driven decision-making
- Communicate analytical findings effectively to diverse audiences
- Leverage understanding of the Chinese digital ecosystem and marketing platforms