About this role

As a Senior Data Scientist, you will develop and lead advanced marketing mix modeling projects for clients, translating complex data into actionable insights. You will leverage your expertise in statistical modeling, data manipulation, and communication to drive marketing effectiveness and optimize client investments.

What we are looking for

6

Develop and validate marketing mix models (MMM)
Proficient in SQL, Python, and/or R
Strong knowledge of statistical methods (regression, Bayesian modeling, time-series)
Experience with data visualization tools
Experience measuring marketing channels and business outcomes
Communicate technical findings to non-technical audiences

Skills mentioned

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PythonSQLAWSAzureMachine Learning