Senior Analyst, Business Analysis and Insights

As a Senior Analyst on the Campaign Measurement team, you will drive post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You will deliver high-impact, client-facing insights and compelling stories about the value of VIZIO Ads to support revenue growth. This role involves partnering cross-functionally to ensure rigorous and repeatable measurement.

• Execute post-campaign measurement including Brand Lift studies and Incremental Reach
• Own end-to-end execution of measurement workflows from setup to presentation
• Serve as the measurement strategy point of contact for multiple campaigns
• Translate complex datasets into clear, compelling narratives for clients
• Support measurement scalability through process improvements and automation
• Contribute to the evolution of first-party measurement capabilities