About this role
As a Data Analyst on the Cross Buy team, you will transform customer data into actionable insights that drive commercial growth and optimize digital interactions. You will collaborate with various teams to improve targeting, personalization, and campaign effectiveness, directly influencing digital sales performance and product adoption.
What we are looking for 6
- Analyze customer behavior across digital journeys and interaction channels
- Identify opportunities to improve customer engagement, conversion, and cross-product adoption
- Develop actionable insights into customer segments, audiences, triggers, and behavioral patterns
- Measure and optimize cross-buy campaigns and customer interaction strategies
- Translate business questions into analytical hypotheses and practical recommendations
- Present findings clearly and persuasively to operational teams and senior management