About this role
As a Data Science Manager, you will specialize in measuring marketing effectiveness through either Marketing Mix Modelling or incrementality experiments. You will develop measurement methodologies, analyze results, and translate complex findings into actionable recommendations for clients. This role requires strong statistical knowledge and the ability to communicate insights clearly to both technical and non-technical stakeholders.
What we are looking for 6
- Specialize in Marketing Mix Modelling (MMM) or incrementality experiments
- Develop and implement measurement methodologies
- Analyze marketing campaign effectiveness and business outcomes
- Communicate complex analysis and actionable insights to clients
- Lead small to medium-sized projects and client relationships
- Collaborate with cross-functional teams on robust statistical approaches