Data Scientist, Marketing

Anthropic is seeking a Data Scientist to build and own the marketing measurement strategy from the ground up. You will focus on paid media, developing and operating econometrics toolkits like marketing mix modeling and incrementality testing to determine the effectiveness of marketing investments. This role will also extend to lifecycle marketing, defining success metrics and building self-serve measurement tools.

• Own incrementality measurement for paid media
• Build and operate in-house marketing mix model
• Design geo experiments and synthetic-control studies
• Translate measurement results into budget and channel recommendations
• Establish success metrics for lifecycle marketing
• Develop self-serve measurement tools for marketing partners