Senior Data Scientist, Marketing

Scopely is seeking a Senior Data Scientist, Marketing to develop measurement frameworks, analytical models, and reporting solutions for their global marketing organization. This role involves informing user acquisition, brand investment, direct marketing, and player growth strategies. The ideal candidate will combine strong technical skills with a business-oriented mindset and experience with AI.

• Develop predictive LTV models for UA campaign optimization
• Build and maintain ETL pipelines for marketing data
• Explore and develop AI-based systems for data inquiries
• Contribute to marketing mix modeling (MMM)
• Support testing frameworks for campaign effectiveness
• Partner with Finance and UA teams on forecasting