Lead Analyst, Digital Analytics - Comcast Business

Comcast Business is seeking a Lead Analyst of Digital Analytics to drive strategy, measurement, and performance optimization of their digital ecosystem. This role translates complex data into actionable insights to impact revenue growth, customer experience, and marketing effectiveness. You will operate at the intersection of marketing, digital product, and data, ensuring analytics align with business outcomes.

• Define and lead digital analytics initiatives aligned to marketing, CX, and revenue growth objectives
• Establish KPIs, measurement frameworks, and attribution approaches
• Translate complex datasets into clear, actionable insights and executive-level narratives
• Analyze end-to-end customer journeys across digital and offline touchpoints
• Measure effectiveness of digital campaigns across channels
• Oversee analytics tagging, tracking, and data collection strategies