Senior Business Intelligence Analyst

TD is seeking a Senior Business Intelligence Analyst to support targeted marketing campaigns within the Marketing, Digital, Social and Content group. This role involves designing, executing, and measuring campaign performance to drive customer acquisition and engagement. You will translate business objectives into data-driven experiments and provide insightful post-campaign reporting.

• Design, execute, and measure direct-to-consumer marketing experiments
• Provide analytical guidance to stakeholders to enhance marketing ROI
• Utilize SQL and Python in DataBricks
• Work with Salesforce Marketing Cloud (SFMC) for campaign automation and journey building
• Build and maintain dynamic marketing campaigns using AMPscript and HTML/CSS
• Perform QA testing and troubleshoot campaign development issues