Senior Marketing Performance Analyst

Comcast Advertising is seeking a Senior Marketing Performance Analyst to support data-driven decision-making across marketing and measurement initiatives. This role will optimize campaign performance, drive actionable insights to enhance ROI, and inform product and revenue strategy. You will collaborate with various teams to align on reporting methodologies and data-driven strategies.

• Support comprehensive marketing analytics strategy
• Report on marketing performance across channels
• Partner with Marketing, Sales, Product, and Finance teams
• Evaluate marketing attribution models
• Maintain automated reporting systems
• Troubleshoot A/B testing and experimentation frameworks