Data and Insights Analyst

McGill University seeks a Data and Insights Analyst to support digital marketing and recruitment efforts for its Master's programs. This hybrid role involves defining, tracking, and optimizing marketing campaigns, analyzing performance metrics, and communicating findings to stakeholders. The analyst will create dashboards in Salesforce and Power BI, manage data quality, and provide data-driven insights to maximize impact and ROI.

• Define, track, and optimize marketing and recruitment efforts
• Analyze performance marketing, consumer/product metrics, and statistics
• Develop dashboards and reports in Salesforce CRM and Power BI
• Liaise with marketing, recruitment, IT, and special projects teams
• Provide data-driven actionable insights to improve campaign performance
• Support data collection and analysis for university rankings

• No visa sponsorship is available.

• Must be authorized to work without sponsorship.