Director, Insight, Campaign Evaluation & Measurement

Brunswick Group seeks a Director of Insight to evaluate integrated communications campaigns and activity. This role will define, measure, and learn from campaign performance using data, research, and strategic judgment to inform client decisions. You will design evaluation frameworks, shape measurement approaches across various channels, and leverage AI tools for analysis.

• Lead evaluation of integrated communications campaigns
• Establish measurement frameworks aligned with strategic goals
• Design and conduct primary research and media analysis
• Integrate research findings for a coherent view of effectiveness
• Use AI tools and LLMs for large-scale data analysis
• Translate complex evidence into actionable insight and recommendations