Marketing Data Analyst

Join our team as a Marketing Data Analyst in Cape Town, South Africa, to ensure accurate and campaign-ready marketing and CRM data. This hybrid role focuses on data enrichment, quality, and audience segmentation to support global marketing and sales efforts. You will work with stakeholders to maintain a trusted data foundation and execute reliable marketing campaigns.

• Execute data enrichment tasks across contact, lead, account, and company records
• Research and verify B2B contacts and account information using various tools
• Validate, update, and maintain accurate CRM data for campaign readiness
• Perform regular data hygiene tasks including deduplication and data validation
• Build, maintain, and quality-assure campaign audience lists and segmentation assets
• Track and report on data quality metrics and enrichment performance