Business Analytics Lead

As a Business Analytics Lead, you will be the subject-matter expert for digital marketing data, strengthening the foundation for measurement, analytics, and optimization. You will work with complex datasets to identify and resolve data issues, create reusable data assets, and enable better marketing decisions by connecting digital interactions to business outcomes. This role requires strong SQL skills and a deep understanding of the digital marketing ecosystem.

• Own expertise in digital marketing data ecosystem (website, app, paid media, campaign data)
• Understand data flow from source platforms to analytical layers
• Partner to resolve data gaps, inconsistencies, and quality issues
• Build and enhance datasets for funnel measurement, channel performance, and attribution
• Connect upstream digital interactions to downstream business outcomes
• Strong SQL skills and experience with large, complex datasets

• No visa sponsorship is available.