About this role

Holman is seeking a B2B Paid Media & Performance Analyst to develop, execute, and optimize paid media strategies across various business units. This role involves strategic planning, campaign management, audience development, and data analysis to drive measurable business outcomes and maximize ROI. The ideal candidate will leverage data science methodologies to uncover insights and translate complex data into actionable business narratives.

What we are looking for

6

Develop and execute multi-channel paid media strategies
Manage and optimize digital advertising campaigns across Search, Social, Display, Programmatic, Video, OTT/CTV, and LinkedIn
Analyze campaign performance and interpret complex datasets to identify trends and opportunities
Utilize data science methodologies for advanced analytics and audience modeling
Develop audience targeting strategies using first-party data and CRM insights
Enhance reporting and analytics capabilities to provide strategic recommendations

Skills mentioned

1

Data Science