Associate Director of Business Intelligence and Analytics

Georgetown University seeks an Associate Director of Business Intelligence and Analytics to manage the data and systems infrastructure for marketing and engagement. This hands-on role transforms data into actionable intelligence to inform enrollment, media performance, and engagement strategies.

• Own Salesforce Marketing Cloud architecture and CRM data systems
• Build predictive models for enrollment yield, deposit risk, and lead scoring
• Maintain integrations and program-level lifecycle funnel reporting
• Own paid media performance reporting and full-funnel attribution
• Deliver executive dashboards and data storytelling
• Requires 5-6 years of experience in marketing analytics or CRM administration