Senior Principal/ Principal GTM Strategy

Workday is seeking a Senior Principal/Principal GTM Strategy professional to lead go-to-market strategy development and execution for their AI platform. This role focuses on shaping strategy, operating models, and investments to drive customer adoption and growth across Customer Experience functions, including Global Services, Workday Success Plans, and Support. The position requires a strategic thinker with strong analytical and problem-solving skills, capable of influencing senior stakeholders and driving high-impact initiatives from design to global scale.

• Lead GTM strategy design for new AI offerings, services, and customer engagement models
• Evolve GTM operating model including role design and engagement playbooks
• Architect mid-to-long-term GTM model evolution across Revenue, CX, and Partner teams
• Shape investment theses and business cases for new or scaled motions
• Define KPIs to measure impact, ROI, and adoption of CX strategic initiatives
• Assess market trends and competitive benchmarks to inform GTM strategy