Senior GTM Strategy and Planning Manager

Workday is seeking a Senior Manager for GTM Strategy and Planning to shape and execute go-to-market strategies, focusing on AI-driven initiatives and next-generation GTM models. This role involves cross-functional collaboration to drive growth, optimize business operations, and ensure accountability for strategic outcomes.

• Lead GTM strategy design for new offerings and AI capabilities
• Architect evolution of GTM model through optimization
• Design and operationalize AI-driven GTM motions
• Establish KPIs and diagnostic frameworks for strategic initiatives
• Build data models and experimentation frameworks for GTM hypotheses
• Assess market and competitive landscape to inform strategy